From Sketch to Screen: How the Watercolour Collection Came to Life

Follow the creative journey from initial inspiration to final design, including the challenges and breakthroughs that shaped this beloved collection.

The Watercolour Collection didn’t start with a final vision — it started with a feeling. Softness, movement, and the effortless way colours seem to drift and bleed in a watercolour painting. That mood became the foundation for everything that followed.

🎨 The First Spark

Before any sketches were drawn, there was an atmosphere imagined: something fluid, calming, and quietly expressive. The early inspiration wasn’t about fashion at all — it came from art.Brushstrokes. Faded edges. Blended tones.The goal was to take that sense of gentle flow and translate it into a wearable experience.

✍️ From Loose Sketches to Early Concepts

The initial drawings were intentionally free. No hard lines. No rigid structure. The shapes were allowed to be soft, organic, almost unfinished — the same way watercolour often leaves room for interpretation.

It was less about designing clothes and more about capturing a mood.

🔄 The Challenge: Turning Paint Into Fabric

One of the biggest hurdles was recreating the softness of watercolour on material. What looks natural on paper doesn’t always behave the same way when printed or constructed. Some early tests came out too sharp, too digital, or too flat.

It took several rounds of experimentation to find the right balance — a technique that honoured the natural, diffused quality of watercolour without losing the integrity of the design.

💡 The Breakthrough Moment

The turning point came when we stopped trying to replicate watercolour exactly and instead aimed to evoke its feeling.This shift allowed the colours to melt into the fabric in a more natural, expressive way. The textures became gentler. The overall look felt more fluid. Suddenly, the collection had a voice — quiet, soft, and confident.

🛠️ Experimentation at the Core

Trial and error shaped every stage of this collection. Some ideas didn’t translate well. Some pieces felt too structured. Others didn’t carry the softness we wanted.

But every misstep led to a better understanding of how to let the design breathe.Watercolour is unpredictable — and embracing that unpredictability became the very thing that defined the collection.

🌿 The Final Expression

When everything finally came together, the collection felt like a series of brushstrokes brought to life.Soft. Airy. Expressive.Not loud or demanding — just beautifully intentional.

The Watercolour Collection became a celebration of serenity, movement, and the beauty of letting the creative process unfold naturally. It’s a reminder that not every design needs sharp edges to be powerful — sometimes the most striking pieces come from softness and subtlety.